Payroll providers slow to provide Auto-enrolment functionality

Auto-enrolment promises a major change in the way the UK saves for retirement, with payroll managers taking the central role in implementation. But are the providers ready? Philip Whiteley has an overview.

Payroll automation speed

Payroll providers have been slow to develop tools to help employers with auto-enrolment, namely because they have been taken up with preparing for Real Time Information (RTI), according to pensions providers. This has enabled pensions firms to take the lead in developing auto-enrolment compliance tools. There are also indications that benefits providers are stepping in.

[Keyword] a Leading Provider of Payroll Automation Solutions


Find out more at: [Keyword]

Why Integrated Online Advertising Works

Integrated advertorial, such as the example shown above, outperforms other types of traditional digital media advertising as it not only gets seen, it stimulates a far greater response rate from the viewer as it is closely aligned with the content they have chosen to view.

According to ComScore reports, 31% of ads are never even seen. What this means is that…

  • Digital display ads (such as banners and buttons) are becoming less effective
  • Pay-per-click advertising (such as Google Adwords) are becoming more expensive and less cost effective

With integrated digital messaging such as the example above, we can incorporate your advertising message within editorial that is not only getting seen, it’s engaging directly with the reader and placing your brand and specific message directly in front of them.

Why Advertise With

Since our launch at the beginning of 2012, we’ve already proven our ability to bring in a highly targeted audience to our pages.

Our focus on targeting editorial toward a specific audience of highly motivated, payroll information seekers has already seen us achieve strong engagement and top search engine listings.

Here’s an example of how we can out perform traditional pay-per-click advertising.

Let’s take the search term: “cloud payroll software”. currently ranks on page 1 of Google for this term (in position 4).

The average cost per click if you wanted to bid on this keyword with Google’s AdWords program would be £6.04 (that’s just one click).


With 1,092 people searching for this term in Google, to reach just half of them with a pay-per-click campaign would cost in excess of £3,494.

By integrating your message in to our article (which is already ranking for this search term), we can not only get your message in front of this audience, we can provide a much more enhanced platform by which to communicate your message as we don’t restrict you to a tiny number of words in the same way that pay-per-click advertising does.

In short, we can outperform pay-per-click marketing by enabling you to place relevant editorial copy within articles that have the precise, targeted audience you are seeking to reach.

Call us today on: 0844 477 4801 to discuss your requirements.

*Data taken directly from Google’s pay-per-click keyword research platform.

Back To Top

Get The Best Price on Outsourced Payroll Services

Request a Payroll Quote

Would you like us to find you a custom quote to match your specific payroll requirements?